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Nairobi
City
March 28, 2008: Organisers of a regional banking conference that
had been relocated to a neighbouring country because of post-election violence
have returned to
Nairobi.
The move offers
Kenya’s battered tourism industry
the mark of confidence it needs to recover. The conference will also greatly
boost
Kenya’s
efforts to diversify into conference tourism, away from game and beach tourism
that have been the bedrock of the country’s product range.
Organisers of the African Banking Technology Conference
that opens this morning, said
Nairobi
had the technological support that is needed to stage the event that runs
alongside an exhibition.
“We are happy to report that none of the sponsors, event
participants or speakers have cancelled their bookings. We are therefore
promising our clients a comprehensive banking and technology programme,” said
Sean Moroney, the chairman of event organisers AITEC.
This year’s talks has attracted twice as much the
usual sponsorship — netting Sh3 million. The number of delegates has also risen
to more than 200 delegates compared to last year’s 117.AITEC said participation
in the conference had been helped by the recent lifting of negative travel
advisories that many countries had issued on Kenya at the height of the
post-election turmoil.
Until December, last year, conference tourism had become
one of
Kenya’s fastest
growing products, with
Nairobi
as the main beneficiary.
Nairobi has also developed as a regional financial hub helped by the
launch of new products such as electronic money transfer systems that have
revolutionised the way banks interact with their customers.
The mobile phone’s growing popularity as a financial tool
has seen more banking institutions turn to technology to attract new customers.
“Interest in the conference reflects the support that
technology is offering the financial services sector,” said Bernard Mathewman,
the managing director of Paynet — the main sponsors of the event for the third
year running.
Conference organisers will discuss the rise of mobile
banking and its ability to pull in the un-banked into the formal financial
system.The financial sector deepening report that was published two years ago
said that just 26.4 per cent of the Kenyan population is formally served by
financial institutions. This represents only 4.6 million of the estimated 17.4
million adults.
Analysts say the growing interaction between technology
and banking remains the only viable channel to extend the reach of
financial services to more users .
Mr Moroney said ample time had been allocated to mobile
banking because of the emerging challenges in managing new payments systems
such as ATMs or cards.
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